Food Packaging – Design for Sweet Treats

Packaging for Sweet Treats” is the title of an article in the November 2020 issue of Food Technology Magazine by food packaging technologist Claire Koelsch Sand   – The article notes that “… While shelf-life considerations occupy the center stage in packaging material selection, production efficiencies, convenience, and the drive for brand presence via packaging define package design … The nature of candy as a unique treat is communicated via the expressive aspects of candy packaging design …”

– The article discusses the historical role of packaging design for many varieties and brands of candy, including chocolate, other candy types, chewing gum, mints, chews and candy given as a gift.