Recyclable Claims – Coffee Pods – Class Action Suit Certified

According to a January 4, 2020 Arent Fox law firm Perspective  “… In September 2018, a consumer filed a putative class action in California against Keurig Green Mountain, Inc. … [alleging] that the company is participating in deceptive business practices by marketing, advertising, and selling single-serve coffee pods that are misleadingly labeled as ‘recyclable’ … the Court granted the plaintiffs’ motion for class certification in September 2020 …

The consumer alleged that the Pods are, in fact, not recyclable because (i) less than 60% of municipal recycling facilities (MRF) will accept the Pods for recycling; (ii) the Pods’ size prevents them from being properly sorted by recycling programs; and (iii) there is a lack of end markets to recycle the Pods … Before disseminating any such claims, marketers should ensure that the claims are adequately substantiated and reflect FTC guidance
 …” #PlasticWaste #SingleUsePlastic #CoffeePods